When we first took ownership of Elwood, we weren't thinking about reinvention. We were thinking about what people were already reaching for. The pieces that softened quickly. The hoodies that stayed in rotation. The tees that didn't need adjusting.

Over time, we started noticing something else. Who was wearing them. Builders. Crafters. Designers. Shapers. Makers. Producers. People who keep showing up and creating the world around them.

Core 3.0 is an evolution of that foundation. We refined the weight, adjusted the proportions, and reworked construction where it mattered. Not to change the uniform, but to make it hold up longer inside real life.

Elwood has always been worn between moments. After effort, before rest, and during work that matters. Core 3.0 is built for that rhythm and for the people shaping it every day.

Thank you for wearing it the way it's meant to be worn.

The new Core 3.0 collection is designed to move through training, work, travel, and rest without interruption. Reinforced rib collars, heavier-weight cotton, refined proportions, and updated construction details strengthen each silhouette.

Core 3.0 integrates durable fabric weights, balanced fits, and renewed washes to support repetition across seasons and conditions. Each adjustment is measured to improve wear, movement, and longevity. So you can focus on what you're building.

Available online and in select retail locations.